Consumer Culture How Stories Impact The Brain…And What That Can Mean For Brands (Joy Steinberg) An earlier article by Joy Steinberg on the impact of story-telling on marketing can be found here. Have you ever had one... By Joy Steinberg
Consumer Culture The Power of Innovative Storytelling in Consumer Marketing (Joy Steinberg) Storytelling is a hot topic from academia to advertising and virtually everywhere in between. The concept and evolution... By Joy Steinberg
Art Theory Ambient Rhetoric And Graphic Novels (Sergio C. Figueiredo) In the fall of 2015 I taught a Literary Genre course Kennesaw State University in Georgia on the Graphic Novel ENGL 3230... By Sergio C. Figueiredo
