Colbey Emmerson Reid

is Director of the Consumer Innovation Consortium (CIC) and professor of practice in the Poole College of Management at North Carolina State University. Reid has over 16 years of teaching and research experience in literature and composition as well as experience creating and overseeing study abroad programs and an interdisciplinary research and lecture forum. Reid has also chaired an institutional grant-awarding committee to promote faculty development at York College, where she was formerly Associate Professor of English. Her scholarly activities have focused on the topics of communication, innovation, creativity and design. She received the Leon Edel award in 2009 for her essay on the language of accounting in Henry James and the Fredson Bowers awards in 2011 for her essay on the relationship between early 20th century design innovation, consumption habits, and avant-garde poetry.